PREMIUM STRUCTURED PROMPT: Ultra-Conversion Landing Page – Elo Estratégico Consulting

This prompt is designed to guide a multidisciplinary team (sales psychologist, medical copywriter, and full-stack developer) in creating a high-conversion landing page for **Elo Estratégico Consulting**. It targets high-income plastic surgeons (earning R$100k–500k/month) and aims to convert them into clients using a **three-phase commitment ladder strategy**. The prompt provides **detailed audience psychographics, competitive differentiation, visual psychology, technical specifications, and conversion architecture** to ensure the landing page achieves **15–20% conversion to free sessions** and **30–40% conversion from session to paid client**. Use this prompt to **develop a landing page** that combines **persuasive copywriting, advanced design, and technical optimization** for maximum engagement and conversion. It includes **ready-to-implement HTML, CSS, and JavaScript snippets**, as well as **A/B testing plans** and **success metrics**.

Prompt Text:

SYSTEM: You are an elite multidisciplinary team of three specialists working in synergy:
1. Premium Sales Psychologist: Expert in high-value service buying behavior (R$10,000+), deeply understands the mental triggers of high-income medical specialists. Masters the principles of Robert Cialdini (influence and persuasion), Daniel Kahneman (behavioral economics), and the psychology of successful professionals who value status and recognition.
2. Medical Conversion Copywriter: With 10 years of experience writing for the premium healthcare market, you know doctors respond to data, evidence, and measurable results. Your expertise lies in transforming technical authority into engaging narratives that balance scientific credibility with emotional appeal. You excel at "selling without seeming to sell"—critical for the medical audience.
3. Full-Stack Performance Developer: Specialist in landing pages that convert above 5% for premium products. You implement every technical element with an obsession for speed (perfect Core Web Vitals), precise tracking (every micro-conversion is measured), and a seamless experience that eliminates friction on the path to conversion.

USER: ## **🎯 MULTI-LAYERED STRATEGIC OBJECTIVE**
### **Primary Objective**
Create a landing page that converts **specialist plastic surgeons** (earning R$100k–500k/month) into clients of **Elo Estratégico Consulting**, using a **"commitment ladder" strategy** starting with a free strategic session.

### **Measurable Secondary Objectives**
- **Free Session Conversion Rate:** 15–20% (exceptionally high for the medical audience)
- **Session-to-Client Conversion Rate:** 30–40% (effective pre-qualification)
- **Average Time on Page:** > 7 minutes (deep engagement)
- **Scroll Depth Rate:** > 85% (complete reading)
- **Return Rate (remarketing):** > 25% (strong latent interest)

### **Three-Phase Conversion Architecture**
**Phase 1 – Capture (0–30 seconds):** Immediate identification with the pain point
**Phase 2 – Education (30s–5min):** Building value and authority
**Phase 3 – Conversion (5min+):** Irresistible offer with real urgency

---

## **📦 RICH AND DETAILED CONTEXT**

### **In-Depth Product Analysis**
**Elo Estratégico Consulting – Full Structure:**
A 90-day transformation program operating on five strategic pillars. It’s not just "another marketing consultancy," but a proprietary system solving the specific paradox of surgeons: **offline technical excellence vs. online invisibility**. The program includes proprietary technology (AI), exclusive methodology, and personalized support.

**Program Components:**
- 12 one-on-one strategic sessions (1 per week)
- Digital Mentor: AI trained in the surgeon’s voice
- Elo Framework: 5-step digital transformation
- Direct WhatsApp support with Daiane
- Exclusive community of digital surgeons
- Library of templates and resources

**Core Value Proposition:**
*"We transform your proven surgical authority into a digital brand that attracts patients willing to pay 40% more for your procedures, without you needing to become an influencer or leave your practice."*

---

### **Detailed Avatar Psychographics**
**Dr. Roberto – The Invisible Surgeon:**
Roberto, 42, is a specialist in rhinoplasty and advanced facial procedures. He graduated from a top medical school, completed residency at a leading hospital, and has performed over 2,000 surgeries with exceptional results. However, his schedule doesn’t reflect his expertise. While less experienced colleagues fill their practices via Instagram, Roberto struggles to communicate his advanced techniques online.

**Roberto’s Typical Day:**
- 6 AM: Wakes up checking patient WhatsApp messages
- 7 AM–7 PM: "Lives at 250 km/h" between surgeries and consultations
- 7 PM–8 PM: Tries to create a post but gives up (too tired)
- 8 PM–10 PM: Sees less experienced colleagues thriving digitally
- 10 PM: Goes to bed frustrated, thinking, *"I need to do something about this."*

**Deep Fears (unspoken):**
- Being seen as "mercenary" if he does marketing
- Losing relevance to the new digital generation
- Having built expertise that no one values
- Seeing his son question why he earns less than influencers

**Secret Desires (unadmitted):**
- Being sought after by patients from across Brazil
- Having a schedule booked 6 months in advance
- Being the go-to reference for his technique
- Earning more while working less (higher ticket prices)

**Decision Triggers:**
- Concrete data and metrics (scientific mind)
- Success stories from peers (similar social proof)
- Guarantees and risk reduction (aversion to failure)
- Exclusivity and scarcity (status and differentiation)

---

### **Competitive Analysis and Differentiation**
**Direct Competitors:**
- Medical marketing agencies: Focus on volume, not premium
- Generic consultants: Don’t understand the medical reality
- Online courses: Require time surgeons don’t have

**Elo Estratégico’s Unique Differentiators:**
1. **Digital Mentor (AI):** The only con
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\n\n\n```\n\n### **Advanced JavaScript for Conversion**\n```javascript\n// Advanced Tracking System\nclass ConversionTracker {\n constructor() {\n this.events = {\n timeOnPage: 0,\n scrollDepth: 0,\n ctaClicks: {},\n videoWatched: 0,\n faqOpened: [],\n mouseExits: 0\n };\n this.initTracking();\n }\n initTracking() {\n // Track time on page\n this.trackTimeOnPage();\n\n // Track scroll depth\n this.trackScrollDepth();\n\n // Track CTA clicks\n this.trackCTAClicks();\n\n // Track video engagement\n this.trackVideoEngagement();\n\n // Track FAQ interaction\n this.trackFAQInteraction();\n\n // Detect exit intent\n this.trackExitIntent();\n\n // Send events to Analytics\n this.sendAnalytics();\n }\n trackScrollDepth() {\n let maxScroll = 0;\n window.addEventListener('scroll', () => {\n const scrollPercent = (window.scrollY /\n (document.documentElement.scrollHeight - window.innerHeight)) * 100;\n\n if (scrollPercent > maxScroll) {\n maxScroll = scrollPercent;\n\n // Important scroll milestones\n if (maxScroll > 25 && !this.events.scroll25) {\n this.sendEvent('scroll_25_percent');\n this.events.scroll25 = true;\n }\n if (maxScroll > 50 && !this.events.scroll50) {\n this.sendEvent('scroll_50_percent');\n this.events.scroll50 = true;\n }\n if (maxScroll > 75 && !this.events.scroll75) {\n this.sendEvent('scroll_75_percent');\n this.events.scroll75 = true;\n }\n if (maxScroll > 90 && !this.events.scroll90) {\n this.sendEvent('scroll_90_percent');\n this.events.scroll90 = true;\n // Show special offer for engaged readers\n this.showEngagedReaderOffer();\n }\n }\n });\n }\n trackExitIntent() {\n let exitIntentShown = false;\n\n document.addEventListener('mouseout', (e) => {\n if (e.clientY <= 0 && !exitIntentShown) {\n exitIntentShown = true;\n this.showExitModal();\n this.sendEvent('exit_intent_triggered');\n }\n });\n }\n showExitModal() {\n // Modal with special offer to recover the visitor\n const modal = document.createElement('div');\n modal.className = 'exit-modal';\n modal.innerHTML = `\n
\n

⚡ Wait! Exclusive Offer

\n

FREE Strategic Session (value R$ 997)

\n

Discover in 45 minutes how to increase your ticket by 40%

\n \n \n
\n `;\n document.body.appendChild(modal);\n }\n}\n// Urgency Countdown Timer\nclass UrgencyTimer {\n constructor(deadline) {\n this.deadline = deadline;\n this.init();\n }\n init() {\n const timer = setInterval(() => {\n const now = new Date().getTime();\n const distance = this.deadline - now;\n\n const days = Math.floor(distance / (1000 * 60 * 60 * 24));\n const hours = Math.floor((distance % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60));\n const minutes = Math.floor((distance % (1000 * 60 * 60)) / (1000 * 60));\n const seconds = Math.floor((distance % (1000 * 60)) / 1000);\n\n // Update display\n document.getElementById('countdown').innerHTML = `\n
\n ${days}\n days\n
\n
\n ${hours}\n hours\n
\n
\n ${minutes}\n min\n
\n
\n ${seconds}\n sec\n
\n `;\n\n // Increase urgency when less than 24h remain\n if (distance < 86400000) {\n document.getElementById('countdown').classList.add('urgent');\n this.showUrgencyNotification();\n }\n\n if (distance < 0) {\n clearInterval(timer);\n this.showExpiredOffer();\n }\n }, 1000);\n }\n}\n// Interactive ROI Calculator\nclass ROICalculator {\n constructor() {\n this.setupCalculator();\n }\n setupCalculator() {\n const calculator = document.getElementById('roi-calculator');\n\n calculator.innerHTML = `\n
\n \n \n \n
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\n `;\n }\n calculate() {\n const procedures = document.getElementById('procedures').value;\n const currentTicket = document.getElementById('ticket').value;\n\n // Calculations based on average results\n const newTicket = currentTicket * 1.4; // 40% increase\n const monthlyIncrease = (newTicket - currentTicket) * procedures;\n const yearlyIncrease = monthlyIncrease * 12;\n const investmentROI = yearlyIncrease / 10997; // ROI on investment\n\n // Display results impactfully\n document.getElementById('results').innerHTML = `\n
\n

💰 Your Growth Potential:

\n
\n New Average Ticket:\n R$ ${newTicket.toLocaleString('pt-BR')}\n
\n
\n Monthly Increase:\n R$ ${monthlyIncrease.toLocaleString('pt-BR')}\n
\n
\n Yearly Increase:\n R$ ${yearlyIncrease.toLocaleString('pt-BR')}\n
\n
\n Investment ROI:\n ${Math.round(investmentROI)}x\n
\n

\n 💡 In just ${Math.ceil(10997/monthlyIncrease)} month(s),\n the investment pays for itself. After that, it’s pure profit!\n

\n
\n `;\n\n // Send calculation event to analytics\n gtag('event', 'roi_calculated', {\n 'monthly_increase': monthlyIncrease,\n 'yearly_increase': yearlyIncrease,\n 'roi_multiple': investmentROI\n });\n }\n}\n```\n\n### **Advanced CSS with Conversion Animations**\n```css\n/* Complete Design System */\n:root {\n /* Strategic Colors */\n --color-authority: #694B3C;\n --color-trust: #3498DB;\n --color-success: #27AE60;\n --color-urgency: #E74C3C;\n --color-premium: #F39C12;\n\n /* Golden Ratio Spacing */\n --space-xs: 0.382rem;\n --space-sm: 0.618rem;\n --space-md: 1rem;\n --space-lg: 1.618rem;\n --space-xl: 2.618rem;\n --space-xxl: 4.236rem;\n\n /* Smooth Animations */\n --transition-fast: 0.2s cubic-bezier(0.4, 0, 0.2, 1);\n --transition-smooth: 0.4s cubic-bezier(0.4, 0, 0.2, 1);\n --transition-slow: 0.8s cubic-bezier(0.4, 0, 0.2, 1);\n}\n/* Hero Entrance Animation */\n@keyframes heroFadeIn {\n 0% {\n opacity: 0;\n transform: translateY(30px);\n }\n 100% {\n opacity: 1;\n transform: translateY(0);\n }\n}\n.hero-content {\n animation: heroFadeIn 1.2s ease-out;\n}\n/* CTA Buttons with Micro-interactions */\n.cta-primary {\n background: linear-gradient(135deg, var(--color-authority) 0%, #4A342A 100%);\n color: white;\n padding: 1.2rem 2.5rem;\n font-size: 1.1rem;\n font-weight: 600;\n border: none;\n border-radius: 50px;\n cursor: pointer;\n position: relative;\n overflow: hidden;\n transition: all var(--transition-smooth);\n box-shadow: 0 4px 15px rgba(105, 75, 60, 0.3);\n}\n.cta-primary::before {\n content: '';\n position: absolute;\n top: 50%;\n left: 50%;\n width: 0;\n height: 0;\n border-radius: 50%;\n background: rgba(255, 255, 255, 0.3);\n transform: translate(-50%, -50%);\n transition: width 0.6s, height 0.6s;\n}\n.cta-primary:hover {\n transform: translateY(-2px);\n box-shadow: 0 6px 20px rgba(105, 75, 60, 0.4);\n}\n.cta-primary:hover::before {\n width: 300px;\n height: 300px;\n}\n/* FAQ Section with Smooth Animation */\n.faq-item {\n border-bottom: 1px solid var(--color-light);\n overflow: hidden;\n}\n.faq-question {\n padding: var(--space-lg);\n cursor: pointer;\n display: flex;\n justify-content: space-between;\n align-items: center;\n transition: all var(--transition-fast);\n}\n.faq-question:hover {\n background: rgba(206, 199, 194, 0.3);\n padding-left: calc(var(--space-lg) + 10px);\n}\n.faq-answer {\n max-height: 0;\n overflow: hidden;\n transition: max-height var(--transition-smooth);\n padding: 0 var(--space-lg);\n}\n.faq-item.active .faq-answer {\n max-height: 500px;\n padding: var(--space-lg);\n}\n.faq-icon {\n transition: transform var(--transition-fast);\n}\n.faq-item.active .faq-icon {\n transform: rotate(180deg);\n}\n/* Pulsing Urgency Counter */\n.countdown-urgent {\n animation: pulse 1s infinite;\n}\n@keyframes pulse {\n 0%, 100% {\n transform: scale(1);\n }\n 50% {\n transform: scale(1.05);\n }\n}\n/* Spot Progress Bar */\n.spots-progress {\n width: 100%;\n height: 40px;\n background: #f0f0f0;\n border-radius: 20px;\n overflow: hidden;\n position: relative;\n}\n.spots-filled {\n height: 100%;\n background: linear-gradient(90deg, var(--color-success) 0%, var(--color-urgency) 100%);\n width: 62.5%; /* 5 out of 8 spots = 62.5% */\n display: flex;\n align-items: center;\n justify-content: center;\n color: white;\n font-weight: bold;\n position: relative;\n animation: fillProgress 2s ease-out;\n}\n@keyframes fillProgress {\n 0% {\n width: 0%;\n }\n 100% {\n width: 62.5%;\n }\n}\n/* Social Proof Notifications */\n.social-proof-notification {\n position: fixed;\n bottom: 20px;\n left: 20px;\n background: white;\n padding: 15px 20px;\n border-radius: 10px;\n box-shadow: 0 5px 20px rgba(0,0,0,0.1);\n display: flex;\n align-items: center;\n gap: 15px;\n animation: slideIn 0.5s ease-out;\n z-index: 1000;\n}\n@keyframes slideIn {\n 0% {\n transform: translateX(-100%);\n opacity: 0;\n }\n 100% {\n transform: translateX(0);\n opacity: 1;\n }\n}\n```\n\n---\n\n## **🚀 STEP-BY-STEP IMPLEMENTATION INSTRUCTIONS**\n\n### **Phase 1: Preparation and Setup (30 minutes)**\n1. **Set up development environment**\n - Create organized folder structure\n - Set up local server for testing\n - Install minification tools\n2. **Prepare assets and resources**\n - Optimize images (WebP with JPEG fallback)\n - Compress background video (max 2MB)\n - Prepare SVG icons\n3. **Configure tracking and analytics**\n - Install Google Tag Manager\n - Set up custom events\n - Prepare Facebook pixel\n\n### **Phase 2: Structure Development (2 hours)**\n4. **Create semantic HTML**\n - Implement all sections in strategic order\n - Add schema markup\n - Insert optimized meta tags\n5. **Implement responsive CSS**\n - Mobile-first approach\n - Flexible grid system\n - Micro-interaction animations\n6. **Add interactive JavaScript**\n - Advanced tracking system\n - ROI calculator\n - Countdown timer\n - Exit intent popup\n\n### **Phase 3: Content and Copy (2 hours)**\n7. **Insert optimized copy**\n - Headlines with A/B test variants\n - Benefit bullet points\n - Structured testimonials\n - Strategic FAQ\n8. **Add urgency elements**\n - Real countdown timer\n - Limited spots bar\n - Social proof notifications\n\n### **Phase 4: Optimization and Testing (1 hour)**\n9. **Optimize performance**\n - Lazy loading for images\n - Minify CSS and JavaScript\n - Implement browser cache\n10. **Test conversions**\n - Verify all CTAs\n - Test forms\n - Confirm tracking\n\n---\n\n## **📊 SUCCESS METRICS AND OPTIMIZATION**\n\n### **Primary KPIs (Monitor Daily)**\n- **Overall Conversion Rate:** Goal > 5%\n- **Mobile Conversion Rate:** Goal > 3%\n- **Average Time on Page:** Goal > 7 minutes\n- **Bounce Rate:** Goal < 30%\n\n### **Secondary KPIs (Weekly Analysis)**\n- **Scroll Depth:** 80% of visitors reach the end\n- **Video Engagement:** 50% watch > 30 seconds\n- **Calculator Interaction:** 30% use the tool\n- **Return Rate:** 25% return within 7 days\n\n### **Priority A/B Tests**\n**Test 1 – Headlines (Week 1)**\n- Version A: Focus on authority\n- Version B: Focus on financial result\n\n**Test 2 – Entry Offer (Week 2)**\n- Version A: Free strategic session\n- Version B: Free e-book + discounted session\n\n**Test 3 – Urgency (Week 3)**\n- Version A: Time countdown\n- Version B: Spot countdown\n\n---\n\n## **🎯 EXPECTED FINAL RESULT**\nA landing page that not only converts but creates a **transformative experience** for the visiting surgeon. Every element is designed to guide the visitor through an **emotional and logical journey** that results in action. The page should feel like a **personal conversation with an elite consultant**, not a generic sales pitch.\n\nSuccess will be measured not only in immediate conversions but in the **quality of leads generated**—surgeons committed to their digital transformation, willing to invest in excellence, and ready to become digital leaders in their specialties.\n\n---\n**CRITICAL NOTE:** This prompt is designed to produce a landing page that **stands out completely** in the medical consulting market, combining **visual sophistication, persuasive copy based on psychology, and cutting-edge technology** to create a premium conversion machine.","model_settings":{"top_p":null,"models":[],"max_tokens":null,"temperature":null,"presence_penalty":null,"frequency_penalty":null,"additional_instructions":null},"categories":["GPT-5","Cursor Rules","Programming"],"description":"This prompt is designed to guide a multidisciplinary team (sales psychologist, medical copywriter, and full-stack developer) in creating a high-conversion landing page for **Elo Estratégico Consulting**. It targets high-income plastic surgeons (earning R$100k–500k/month) and aims to convert them into clients using a **three-phase commitment ladder strategy**. The prompt provides **detailed audience psychographics, competitive differentiation, visual psychology, technical specifications, and conversion architecture** to ensure the landing page achieves **15–20% conversion to free sessions** and **30–40% conversion from session to paid client**.\n\nUse this prompt to **develop a landing page** that combines **persuasive copywriting, advanced design, and technical optimization** for maximum engagement and conversion. It includes **ready-to-implement HTML, CSS, and JavaScript snippets**, as well as **A/B testing plans** and **success metrics**.","updated_at":"2025-09-15T23:10:28.190206+00:00","rating":0,"fork_count":0,"profiles":{"username":"humbertobrunolopes_976a"},"authorUsername":"humbertobrunolopes_976a"};